Is Greenhushing the New Greenwashing?

UKSIF Opinion Page: Danesmead Advisory’s article on the rise of greenhushing
Greenhushing is the practice of staying quiet about your climate or ESG ambitions and initiatives to avoid scrutiny and negative attention. Some say it’s on the rise, while others view it as a correction of past greenwashing.
Our piece looks at why companies and investors are engaging in greenhushing, why its a problem, and how we expect things to play out.
Check out the full article here:
Is greenhushing the new greenwashing? Harriet O’Brien, ESG Consultant, Danesmead ESG – UKSIF
If you are interested in finding out more about this topic or understanding how we can help you avoid greenwashing, please get in touch.
Further Reading
An explainer for SB 261, The Climate-Related Financial Risk Act, requiring companies doing business in California to publish a report outlining the climate risks they face.
An explainer for SB 253, The Climate Corporate Data Accountability Act, requiring companies doing business in California to publish their carbon emissions data.
CSRD, DEI, the rapidly evolving ESG situation in the US and more in the Danesmead ESG February 2025 newsletter.
The EU Commissions has proposed major simplifications to CSRD and other sustainability regulation. This has major implications for companies previously in scope for CSRD reporting.
Extreme weather events have decimated communities and destroyed habitats around the world. And the trend only seems to worsen. Is now the time to bow to political pressure and ditch ESG concerns?
Our thoughts on the American Airlines 401k suit, its context and wider implications.
Interview with Pierre Lenders, Head of ESG and Sustainability at CFM.
Join Danesmead ESG and hear Daniella speak at the Real Deals ESG Forum 2025. Details and registration link inside.